Samsung has launched India’s first artificial intelligence (AI) enabled bi-lingual fully automatic front load washing machine with Hindi and English user interface. They are available in 21 models.
The new AI-enabled laundry lineup will be available across all retail partners in India beginning April 6 from a starting price of ₹35,400.
It comes with Samsung’s proprietary EcoBubble and QuickDrive technology that helps save time and power while providing 45 percent extra fabric care. All new models come with Hygiene Steam technology that is capable of removing ingrained dirt and 99.9 percent of bacteria and allergens, claims Samsung.
The AI learns and remembers laundry habits and suggests the most frequently used wash cycle. This smart Internet of Things (IoT) enabled washing machine lineup can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.
The new Samsung washing machine line-up comes with a brand new design that is minimal and has an extremely user-friendly sleek digital interface with a simple jog dial control.
To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. In addition, HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.
“Our new AI-enabled washing machine lineup is a breakthrough innovation with Hindi and English user interface and is designed to offer simple, intelligent and personalized laundry solutions to consumers using machine learning. It has been customized for India with over 2,000 wash combinations and 2.8 million big data analysis points for different types of fabrics and can be controlled with a smartphone or a Samsung connected device. This line-up will revolutionize the fully automatic front load washing machine segment that has seen the strongest adoption in the last one year, and we are confident of becoming the No. 1 player in this segment this year,” said Raju Pullan, senior vice-president, Consumer Electronics Business, Samsung India.
The entire new range of washers comes with a 5-star energy rating, certified by BEE. Select models will be available online on Amazon, Flipkart, Samsung’s official online store Samsung Shop.