As expected and predicted by market research experts, towards the end of Q1 2021, India’s smartphone shipment augment to 23 percent, which is over 38 million units, as per a latest report by Counterpoint’s Market Monitor. This is recorded to be the highest ever smartphone shipments for any first quarter, which happened due to rising demand, fiscal schemes and promotions, and new launches of products.
Nonetheless, the research association has already warned of the business impact because of the second COVID wave, which is more dangerous than the first and it will seriously worsen the demand for smartphone and electronic products in the coming few years.
Even after suffering a point drop of 5 percent in the market share, the Chinese smartphone brand Xiaomi is again leading the market, again grabbing the number one spot. Back in Q1 2020, Xiaomi’s market share was 31 percent, which is now reduced to 26 percent in this Q1. But, during the Q3 of 2020, its market share plummeted to 23 percent that helped Samsung to retain the number one spot with a market share of 24 percent, which is mostly due to rising anti-China sentiments.
A 4 percent volume in growth was witnessed by Xiaomi in Q3 2020. Now, when the anti-China sentiments have started to fade away, the company again improved its market share in the next quarter with a 26 percent share. Now, it seems that the dominance of Chinese smartphone brands has once again returned on Indian soil.
In the last quarter, Samsung managed to retain the largest growth in the volume of around 52 percent. It has enhanced its market share from 16-20 percent, which is far ahead of Vivo. Samsung witnessed this growth thanks to its mid-range Mo2 series that gained huge traction among the people. It refreshed its A-series with the A32, A52 and A72, and the M-series with the M12. Another imperative fact is that the company unleashed the premium Galaxy S21 much faster than expected.
The report also added that India’s feature phone segment also witnessed a growth of 14 percent YoY backed by sturdy shipments of Jio Phone. Same as Xiaomi, the feature phone market is also spearheaded by Chinese brand Itel, which has a 21 percent market share.
Senior research analyst Prachir Singh, Counterpoint Research, said: “Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments in Q1 2021, riding on pent-up demand. Consumer confidence also increased due to the beginning of a vaccination drive in the country.”