The global market of air fryer was valued at $894.3 million in 2018, which is speculated to reach $1,425.7 million by 2026.
In the past seven to eight months the demand for electrical kitchen appliances increased in both urban and semi-urban areas. According to an expert of IoT Analytics who wishes to be unnamed, in the coming five years, this demand is likely to escalate by two folds due to the increasing population in the country, high per capita income, and most importantly popularity of technology-based goods among the people.
Because of the lifestyle change, large kitchen appliances now hold a share of 48 percent in the overall market. Between March and October 2020, it witnessed an increased demand of four folds that includes appliances such as water purifiers, toasters, kettles, and vacuum cleaners. In the cooking segment, air fryers is one of the emerging kitchen appliances that saw a rapid spike in demand.
According to Anil Kumar, store manager at KBM Electronics in New Delhi, they have sold around 40 air fryers from March 2020 to July 2020 and the demand is increasing. Kumar also stated that apart from the lockdown issue, less or no oil cooking in a short span of time is the major attraction among the users. In fact, now a 3.5-litre air fryer costs ₹3,500, that goes up to ₹12,000.
Traditional Indian cooking uses loads of oil and ghee that are high in calories and are not suitable for maintaining cholesterol. The longer duration of jobs and sedentary lifestyles have made people health conscious, which is also one of the important reasons behind the rapid popularity of air fryers.
Speaking of its growth, back in 2018, the market size of this segment was valued at $894.3 million, which is speculated to reach $1,425.7 million by 2026, registering a growth of CAGR of 6.1 percent from 2019 to 2026 globally, according to Allied Market Research. In India, the air fryer market is speculated to witness a steady growth of 6.8 percent in the forecasted period from 2019 to 2027.
Towards the end of 2019, numerous top-notch air fryers were launched in India by both global and domestic brands blended with cutting-edge features. In this light, we present you some of the popular air fryers manufactured by leading and newer brands:
Philips HD9218 Air Fryer
Backed by two years warranty, this product is equipped with Rapid Air Technology that helps users to bake, roast, fry, and grill according to their needs. With a knob and grip, this air fryer offers a seamless user experience. The temperature setting helps to set the temperature up to 200 degrees. Additionally, it comes with auto-off technology and with an adjustable timer that helps to preset cooking for up to half an hour. The temperature control knob aids to manage heat manually as per requirement. But, the device is expensive and takes longer than other deep fryers.
Price: ₹9,999 (amazon.in)
SToK Air Fryer
Compared to other air fryers, which has a maximum capacity of two to four litres, this product’s container has a large size of 6.6 litres. It has numerous cooking modes such as fries, steak, bake, fish, shrimp, poultry, roast and pizza. The temperature can be set from 80 to 200 degree Celsius, while time can be set up to 30 minutes.
Price: ₹6,499 (amazon.in)
Havells Prolife Digi 1230-Watt Air Fryer
It is one of the most trusted electrical appliances among Indians well-known for seamless performance. With a capacity of 4 litres, this air fryer works by consuming a very low power of 1230W. Backed by rapid air technology, it helps consume 85 percent less oil for cooking. Another uniqueness is that multiple foods can be cooked together. But, there are few cons like it has low power capacity, an intricate user’s manual, and only 2.5L can be used out of 4L capacity.
Price: ₹7,885 (amazon.in)
Inalsa Air Fryer
It is basically available on leading e-commerce platforms. This 2.3-litre air fryer is equipped with non-slip feet and cool-to-touch hand grips. There is an auto-shut feature that notifies when the food is cooked. The product requires a maximum power of 1200 Watt and its operating voltage of 220 Volts. The only disadvantage of this product is that the knob controls have an outdated design.
Price: ₹3,799 (amazon.in)