Samsung unleashes 4-door flex refrigerator with customizable features

The South Korean electronics firm has announced to bring the 4-door flex refrigerator lineup to global markets. The latest range includes three models—Stainless Steel, Bespoke, and Family Hub.

Initially unveiled at CES 2021 in January, the 4-door flex launch will first kick off in North America in March with the Bespoke model, followed by expansions into select markets in Latin America, Europe, Asia, the Middle East, and North African regions within the first half of this year.

The refrigerator sports a brand-new beverage center, which gives quick access to the water dispenser and an automatically-filling water pitcher. It is also equipped with the Dual Auto Ice Maker, which consists of two separate ice makers that make regular cubed ice and smaller ice bites simultaneously to suit various preferences for cold beverages.

The full 4-door flex lineup delivers several layers of personalization, including:

Changeable Exterior

Homeowners can put their personal stamp on their kitchen style through the creative use of materials and colors. The Bespoke version of the 4-door flex offers color and texture customization with interchangeable door panels that come with a wide range of colors and finishes.

Flexible Interior Storage

Interior customization is possible with all 4-door flex models thanks to its flexible shelving and drawer configuration which helps keep different foods fresh by creating optimal conditions. The 4-door flex includes Samsung’s signature Flex Zone, an independently controlled compartment that can quickly convert from a fridge to a freezer, able to store a wide range of items using five pre-set temperature modes. All versions of the fridge are also equipped with a Flex Crisper drawer, perfect for fresh produce or meat and fish, along with a Crisper+ drawer which ensures fruit and vegetable retain moisture.

User-Preference Driven Recommendations

The Family Hub version delivers the benefits of software customization thanks to its AI-powered services that upgrade living experiences for families. Get recommendations on family meals with the automatic Meal Planner, stay up-to-date with the lifespan of your produce, generate shopping lists for ingredients, and order groceries straight from the Family Hub screen.


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