India PC market soars high with shipments growing by 27% YoY in 4Q20

  • 2020 ended as the biggest year for notebooks with 7.9-million-unit shipments during the year.
  • Desktop shipments saw a decline of 33.2 percent in 2020 as companies reduced their spending on fixed computing devices.

The demand for e-learning and remote working has now led the traditional PC market in India to achieve a 27 percent shipment escalation YoY in 4Q20. According to international research firm IDC, around 2.9 million PCs were shipped in 4Q20 (Oct-Dec), with notebooks growing 62.1% YoY to contribute more than three-fourths of total shipments. The growth driver continues to be the demand from e-learning and remote working, leading to a 74.1 percent and 14.1 percent annual growth in the consumer and enterprise segments, respectively.

2020 ended as the biggest year for notebooks with 7.9-million-unit shipments during the year. Notebook shipments grew by 6.0 percent in 2020. However, if we exclude the mega ELCOT deal, notebooks witnessed an impressive 34.3 percent YoY growth this year. Had the industry not been challenged by the component shortages, notebook shipments could have been much higher during the year. Contrary to this, desktop shipments saw a decline of 33.2 percent in 2020 as companies reduced their spending on fixed computing devices and preferred mobile devices to manage their operations remotely. This led to a 6.4 percent decline for the overall PC market in 2020.

“The massive demand in the consumer segment driven by online learning led the exceptional performance of notebooks. Likewise, gaming notebook PCs were one of the fastest-growing categories, further proof of the growing importance of gaming in the country,” said Bharath Shenoy, market analyst, PC Devices, IDC India.

Commenting on the ongoing momentum of notebooks, Shenoy adds, “The market saw demand across the price bands and concluded the biggest fourth-quarter shipments for notebooks in India. However, the severe supply challenges for entry-level CPUs and panels restricted the growth, as supply remains much lower than the current demand in the country.”

Top 5 Company Highlights: 4Q20

Dell Technologies replaced HP for the top position in the overall PC market, as its shipments grew 57.1 percent YoY in 4Q20. The vendor also led the commercial segment with a share of 32.7 percent resulting in 15.2 percent YoY growth a despite a decline in the commercial segment during 4Q20. Dell’s consumer shipments registered an impressive 159.1 percent YoY growth and maintained the lead for the second position in the category.

HP Inc. secured the second position with a 26.7 percent share with 8.8 percent YoY growth in 4Q20. HP remained the leader for the full year of 2020. Also, HP maintained its lead in the consumer segment as its shipments grew 47.3 percent from the same quarter a year ago. However, supply constraints restricted its growth in the commercial segment.

Lenovo slipped to the third position as its share dropped to 18.4 percent in 4Q20 from 21.7 percent in 3Q20. Strong momentum in its SMB and consumer segments helped the vendor to register 3.7 percent YoY growth in 4Q20.

Acer Group retained the fourth position with an 8.5 percent market share in 4Q20. However, the vendor registered an 11.0 percent decline in its overall shipments, mainly because of its heavy reliance on desktops, which fell 36.9 percent from the same time a year ago.

ASUS maintained the fifth position with a share of 6.4 percent as it grew an impressive 183.6 percent YoY in 4Q20. Its VivoBook 15, VivoBook 14 and TUF Gaming models continued to be the frontrunner in its growth. Also, a balanced portfolio in the online and offline channels helped the brand to sustain this growth.


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