- As per IDC, the Indian smartphone market exited 2020 at 150 million units, a 1.7 percent YoY decline, after several years of growth.
Top Chinese smartphone brands such as Oppo, Vivo, Xiaomi, and Realme have now earned a market share of 69 percent in India with Xiaomi earning the highest share of 27 percent, claims IDC. The South Korean global smartphone brand Samsung has managed to gain the second sport with a 20 percent market share.
Realme, at the fourth spot, was the fastest-growing mobile brand in India with a total share of 13 percent and a YoY (Year-over-Year) growth rate of 19 percent. Vivo snatched the third spot with a share of 18 percent, while Oppo took the fifth spot with an 11 percent total market share.
“Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26 percent YoY decline), particularly impacting 2Q20. However, H2’20 recovered, with 19 percent YoY growth, as markets reopened gradually,” said IDC in its report.
IDC claimed that the online channel outpaced the overall market, growing by 12 percent annually with a 48 percent market share in 2020. However, in the pre-Diwali weeks of October and November, retail footfall gradually picked up the pace, as the offline channel registered 5 percent YoY growth in 4Q20.
Also, MediaTek processor-based smartphone shipments led with a share of 43 percent, closely followed by Qualcomm at 40 percent in 2020. MediaTek expanded its lead under Rs. 15,000 segment.
“5G smartphone shipments crossed 3 million in 2020, with Chinese OEMs rolling out aggressively-priced devices through 2020, including Xiaomi’s Mi 10i at a less than US$250 price point. But adoption was limited by higher prices and the lack of a 5G network, which is expected to start to roll out in late 2021 or early 2022,” it said.