Haier unleashes all-new 5 star range of direct cool refrigerators

  • The refrigerators come with a separate fruit box and a base drawer to maintain hygiene levels and keeping fruits and vegetables odourless and fresh.
  • The refrigerators have Haier’s flagship one hour icing technology, adept in making ice in just 60 minutes.

Consumer electronics firm Haier has unveiled 14 new variants of direct cool refrigerators in 5-star range, adding prime finesse to its wide line-up of appliances. This new series would be available in 195L capacity with 6 glass, 6 floral and 2 plain modifications. The 5-star certified refrigerators offer performance with best in class aesthetics and exceptional space management.

The refrigerators come with an Inverter Compressor that allows great energy savings. The new 5-star range would consume power less than 0.3 units per day. This will allow customers to save up to 60 percent of their money which is ₹13860** when compared with the competitors over the period of 10 years.

The products come in a wide colourful range in glass, steel and floral finish to complement the interiors of contemporary Indian kitchens and appeal to the individual style preference of customers. The new range is adorned with attractive colourful glass door patterns such as ocean, tide, glory and mirror with matching base stand glass deco. The floral edition comprises of unique flower designs available in attractive colours like Red Crane, Marine Crane and Marine Monarch. Adding sophistication, the line-up also includes chic plain designs such as brush-line Silver and Titanium Steel.

The new refrigerators come equipped with a special airflow vent inside the freezer that helps in better cooling. Moreover, the ‘connect home inverter’ feature sets up a connection with the home inverter automatically during power cuts to ensure continuous cooling.

Eric Braganza, president, Haier Appliances India said, “At Haier India, we are dedicated to providing consumers with not just innovative products powered by cutting-edge technologies but also aesthetically designed appliances that come in a wide range of variants for consumers to choose from. With the launch of our new line-up of Direct Cool refrigerators, we aim to offer value for money refrigerators without compromising on space, style, technology and energy savings. By adding these 14 variants to our existing range, we are expanding our series of aesthetically designed products that match the evolving needs and requirements of our customers.”

Staying true to its commitment to provide energy-efficient appliances to its customers, the new range of refrigerators incorporates 5 Star energy ratings as per new BEE norms 2021. Haier has also addressed the challenge of installing a separate voltage stabilizer for the proper functioning of the refrigerator by providing a stabilizer free option within the range of 115V-290V.

Adding to increased user convenience, the new range of refrigerators comes with a separate fruit box and a base drawer to maintain hygiene levels and keeping fruits and vegetables odourless and fresh.

In addition to this, the refrigerators have Haier’s flagship one-hour icing technology, adept in making ice in just 60 minutes. The refrigerators are embedded with a thick PUF insulation and longer condenser coils for effective cooling while keeping the food fresh and saving a lot of energy. All the fridges appear with 10 years of warranty. Price range below:

Glass Range:

HRD-1955POG-E |INR 28600

HRD-1955PTG-E |INR 28600

HRD-1955PGG-E |INR 28600

HRD-1955PMG-F |INR 28400

HRD-1955CGG-E |INR 28400

HRD-1955CMG-E|INR 27100

Floral Series:

HRD-1955PMM-F |INR 26500

HRD-1955PRC-E |INR 26500

HRD-1955PMC-E |INR 26500

HRD-1955CMM-E |INR 24900

HRD-1955CRC-E |INR 24900

HRD-1955CMC-E |INR 24900

Plain Variants:

HRD-1955CTS-E |INR 23700

HRD-1955CBS-E |INR 22800



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