- For early 5G smartphone users in China and Western Europe, 5G is translating into exciting use cases, such as short-form video creation and consumption, video-calling, mobile gaming and AR/VR, among others
- In technology-developed markets, such as China and Europe where 5G is already available, 5G is a key smartphone purchase driver (60%), just behind battery life (67%)
According to market research firm CyberMedia Research, there is no clear roadmap for 5G yet and there is no assurance when people will be able to use it, but that has not stopped users from buying 5G smartphones. Currently, the imperative purchase factors for users in India is 5G premium smartphones (above Rs 25,000).
The research firm also claimed that 5G has enabled an explosive growth in video content creation, especially short-form videos, amongst consumers in China and Western Europe. More than four in every five 5G smartphone users are satisfied with overall 5G usage. In India, there is heightened consumer excitement and optimism around 5G smartphones.
The research findings are based on a new major global study by CMR, The 5G Future Now, that offers a compelling narrative around what 5G smartphones posit for the consumer, the early benefits that 5G users are seeing, and what 5G intenders are expecting from 5G.
Prabhu Ram, Head-Industry Intelligence Group, CMR, “5G will positively impact the way we create, communicate, collaborate, consume content and share our experiences with our loved ones and the world through primarily, a video-led medium. In global markets, 5G smartphones are fuelling video content creation and consumption, video calling, as well as use cases such as mobile gaming, among others. I believe that when 5G becomes available in India within the next two years, it will give a considerable thrust to the increasing trend of short-form video creation and sharing, amongst millennials.”
Here are the key takeaways from the report:
- For early 5G smartphone users in China and Western Europe, 5G is translating into exciting use cases, such as short-form video creation and consumption, video-calling, mobile gaming and AR/VR, among others.
- Some of the early benefits that early 5G users are seeing include better quality video calls (66%), faster downloads (59%), and ability to stream UHD videos (55%). 5G is significantly faster than 4G. For consumers, 5G translates into superior speeds, while uploading, sharing on social media, or in streaming better quality videos, without any lags.
- 5G is now a key smartphone purchase consideration everywhere.
- In technology-developed markets, such as China and Europe where 5G is already available, 5G is a key smartphone purchase driver (60%), just behind battery life (67%).
- In India, 5G readiness is one of the top three considerations amongst premium smartphone users (83%), just behind battery life (84%) and smartphone brand imagery (84%).
- In China, Huawei is the most preferred 5G smartphone brand (91%), followed by Apple (58%) that is gaining ground.
- Samsung scores the highest in Western Europe (88%), followed by Huawei (65%).
- In India, amongst early 5G smartphone adopters and tech intenders, OPPO scores the highest (81%), followed by Samsung (79%).