Micromax banks on INdia in a bid to regain market

Micromax has re-entered the smartphone segment once again, and this time, it promised to offer Indians an alternative to Chinese brands with the Micromax In series.

Troubled Indian smartphone maker Micromax has finally risen from its slumber thrust upon it by its Chinese counterparts. After teasing the new ‘In’ series for a few weeks, the company has announced the Micromax In Note 1 and Micromax In 1B. The new branding is symbolic of the recent anti-China sentiment that has gathered steam recently and Micromax wants to leverage it increase market share in a China-dominated landscape. So, can India’s former number one do it? Do the new phones have it in them to compete with the strong competition? We find out. 

Micromax In Note 1: Specifications 

Let’s cut to the chase. Talking about the more premium model, the Micromax In Note 1 first. One of the biggest components on a smartphone that matters to Indian consumers is the CPU. And Micromax has indeed done a good job this time around opting for the same chipset that is on the Redmi Note 9 – the MediaTek Helio G85. This is a 12nm SoC that has an octa-core setup and a Mali-G52 MC2l GPU. This is coupled with 4GB of RAM. Recent tests of the processor have shown it is capable enough for not only daily usage but also gaming. 

In fact, the Micromax In Note 1 shares 90% of its DNA with the Redmi Note 9. It has a 6.5-inch IPS LCD display with 450 nits of peak brightness and an oleophobic coating. It does miss out on the Gorilla Glass protection that is available on the Redmi Note 9. 

The similarities continue with the camera setup as well. There’s a 48MP main shooter followed by a 5MP wide-angle (115˚) lens and a couple of 2MP sensors, one of which is a macro sensor. For selfies, the Micromax In Note 1 houses a 16-megapixel camera sensor at the front, with a 78-degree wide-angle lens. 

And lastly, it has got a beefy 5,000mAh that supports reverse charging as well as 18W fast charging (compatible charger is bundled in the box). Connectivity options on the phone include 4G VoLTE, Wi-Fi, Bluetooth, USB Type-C and a dedicated microSD card slot.  

Micromax In Note 1: Pricing

Micormax has priced the new handset well as the base model starts at Rs. 10,999 for the 4GB RAM + 64GB storage variant, while the 4GB RAM + 128GB storage model of the phone is priced at Rs. 12,499. The pricing is indeed spot on as it pits the Micromax In Note 1 directly against the Redmi Note 9. 

Micromax In 1B: Specifications

This is a sub-Rs 10,000 phone aimed at those on an ultra-light budget. It rocks an octa-core MediaTek Helio G35 SoC, paired with 2GB and 4GB of RAM options. Once again, the similarities with its Chinese counterpart Poco C3 and Realme C11 come to the fore. In terms of optics, there is a dual rear camera setup that houses a 13-megapixel primary camera sensor with an f/1.8 lens and a 2-megapixel depth sensor, along with an LED flash. The front has an 8MP selfie shooter. And lastly the battery is a 5,000mAh cell backed by 10W charging. Connectivity options on the Micromax In 1B are completely similar to its bigger sibling. 

Talking about the important software bit, Micromax has chosen stock Android 10 this time around for both its new phones and that is indeed a good choice considering it is free from any bloatware and Chinese apps. Micromax has also promised 2 years of Android updates which is another win for the consumers.  

Micromax In 1B: Prices

The Micromax In 1B carries a price tag of Rs. 6,999 for the 2GB RAM + 32GB storage variant, whereas its 4GB RAM + 64GB storage version comes at Rs. 7,999. This again makes it cheaper than the Poco C3 by Rs 500.  

Micromax has put out what we can finally call worthy Indian alternatives this time around for the consumer. Although, the Make in India dream has still some ways to go, this is the farthest we can go right now.

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