LG’s Rollable Smartphone Estimated to Launch in 2021

B Project is the second model in what LG calls the Explorer Project. Last month, the first model of the Project called LG Wing was launched.

LG’s much anticipated “Project B” smartphone with rollable display is expected to launch by March 2021. A new render of the project shows how the rollable display might function.

The render of “Project B” was created by LetsGoDigital after referring to a patent filed by LG. The patent, filed in August 2019 with the United States Patent and Trademark Office (USPO) was published recently.  This patent is filed by LG for a “flexible display” that can be rolled into its casing and locked. The patent also includes a “slightly movable” mobile terminal and is now included in the World Intellectual Property Office (WIPO)

The patent titled “roll side mobile terminal” shows that the latest phone will have a display that can be partially rolled up. The most compact form of the device will be that of a regular smartphone, the roll side mechanism will give the user an option to pull the phone out from either or both sides, transforming it into a tablet like semblance.

The edges of the phone will be pulled out to protect the display once it is stretched. The smartphone has a metal housing and when pulled out, a second frame is rolled out to support the roll up display. The second frame is compact and does not take much space in the housing as it is pulled out from the sides. Much anticipation has surrounded the display of the phone, which is said to be customizable. While the interface can be adjusted to how the phone is held by the user, the display can be customized into two different sections of the screen, in the larger mode of the phone. This makes it ideal for multitasking as users may not have to switch between apps in the roll out mode of the phone.

The display is likely to have an OLED mechanism and will have sidelocks, to prevent unintentional slipping out of the second frame.

In the render, it is estimated that the phone will have a hole punch selfie camera, similar to the camera system in the recently launched LG Wing Dual Swivel smartphone. The phone is assumed to have a triple camera with a Hexa Motion sensor.

The device is trademarked as “LG Rollable” under the European Union Intellectual Property Office (EUIPO).  The smartphone codenamed “Project B” was earlier estimated to be launched in the second half of 2021 but recent report by TheElec indicates otherwise. The phone is the second one under the LG Explorer Project, with its predecessor being the recently launched LG Wing. “Project B” is speculated to be codenamed after the current LG CEO Kwon Bong-seok by TheElec. 2021 is also going to witness more launches of LG smartphones, with another being the LG “Rainbow” and multiple other phones under LG’s V series.

The Elec also states that the upcoming phones are under LG’s expansion project of it’s Original Design Manufacturer (ODM) focus. 60-70% of the phones produced by LG in the upcoming year will be manufactured under the ODM., some of LG’s ODM partners include Huaqin and Wingtech. Rainbow is likely to be one of LG’s flagship phones and can be launched in the first quarter of 2021.

LG has not released any foldable smartphone yet, but has focused on dual screen phones. The LG G8x and V60 ThinQ, and the latest LG wing have two displays on top of each other. Apart from this, LG has produced a rollable TV device, emphasizing on the importance of display.


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